Youth Are Our Present – Executive Summary This document provides commentary and the responses to a survey regarding communication trends among today’s American rural youth. The purpose of this survey was to understand how rural youth from OPASTCO-member (or equivalent) communities consume media and technology. Sharing of some of the results from this survey took place during the panel, Youth Are Our Present, at OPASTCO’s 44th Annual Summer Convention. The results of the survey reinforce the idea that younger people are among the first to embrace new approaches to communications and entertainment, such as text messaging, social communities and mobility. Still, like people of all ages, things such as ease of use and value resonate with the younger generation. Some other key points from this survey include: Two-thirds (2/3) of the rural youth consider themselves or their siblings to be the most tech-savvy in their household. TV still consumes the most amount of a youth’s time, although they spend a significant portion of their waking hours using computer and texting via mobile phones. The landline telephone consumes the least amount of a youth’s time. Youth tend to be most willing to pay for cell phone service, in part, because they perceive it to offer the best value and utility for the money. [...]
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